15 Innovative Video Contest Ideas to Boost Website Traffic, Brand Awareness, and Social Media Presence

Introduction In an era where engaging content is king, video contests have emerged as an unbeatable strategy to skyrocket your website traffic, amplify brand awareness, and boost your social media presence. By harnessing the power of interactive content and the immense popularity of video, you can create an innovative and exciting avenue for audience engagement.

Why Video Contests? Before diving into the pool of exciting video contest ideas, let’s understand why video contests are such a powerful tool for your online marketing strategy. They serve three primary purposes: driving website traffic, increasing brand awareness, and boosting social media presence.

Driving Website Traffic Video contests are crucial in driving a deluge of traffic to your website. Hosting video contests encourages participants and viewers to visit your site, increasing your organic traffic. When participants share their entries on social media, their friends and followers are likely to visit your website, providing an additional traffic source.

Increasing Brand Awareness Brand awareness is the invisible thread that connects your business to your audience; video contests can strengthen this connection. When consumers create videos featuring your products or services, they are engaging with your brand and promoting it to their social networks, resulting in increased visibility and recognition.

Boosting Social Media Presence When your audience creates and shares videos for your contest, it boosts your social media presence. Each shared video is a personal recommendation, encouraging new users to follow your social media profiles and increasing engagement and interaction rates.

15 Innovative Video Contest Ideas

Now that we understand the why, we must dive into the how. Here are 15 innovative video contest ideas to transform your digital marketing game.

Apologies for the oversight. Here are the details for the 15 video contest ideas:

III. 15 Innovative Video Contest Ideas

1: DIY Tutorial Contest
Ask your audience to create a DIY tutorial using your products. This not only encourages the practical use of your product but also showcases its versatility. Participants will share their entries widely, leading to greater brand exposure.

2: Customer Testimonial Challenge
Invite your customers to share their experiences with your product or service in a creative video. Authentic testimonials can significantly enhance your brand’s credibility and reputation.

3: Dance-off Contests
Get people moving with a dance-off contest. Ask participants to choreograph a dance to a song related to your brand. This can especially resonate with a younger audience and is highly shareable content.

4: Best Unboxing Experience
Invite customers to share their unboxing videos. Unboxing videos are viral and can generate a lot of excitement about your product.

5: Transformation Stories
Ask participants to document a transformation story related to your product or service. This could be anything from a personal fitness journey to a home renovation.

6: Themed Video Contests
Use holidays or seasons as a theme for your video contest. For example, “Best Halloween Costume” or “Winter Wonderland” contests can drive participation and engagement.

7: Jingle Creation Challenge
Engage your audience creatively by asking them to develop a catchy jingle for your brand.

8: “Day in the Life” Videos
Ask customers to show how they integrate your product or service into their daily life. These videos can provide real-life testimonials for your brand and offer potential customers the practicality of your product.

9: How-to Guides
Encourage customers to create ‘How-to’ guides featuring your product. This can help other customers better understand the utility of your product.

10: Best Product Hack
Ask customers to share their unique hacks or innovative uses for your product. These videos can provide new selling points for your product and stimulate new ideas among other customers.

11: Pets and Products
If your product or business is pet-friendly, ask your audience to share videos of their pets interacting with your product. These videos are usually entertaining and are highly likely to be shared, leading to increased visibility.

12: “Why I Love Your Brand”
Invite customers to share why they love your brand. This can increase customer loyalty and attract new customers who relate to these sentiments.

13: Comedy Skits
Ask your audience to create funny skits involving your product. Humorous content has a high shareability factor, which can lead to increased brand visibility.

4: Epic Fail Moments
Encourage your audience to share their funny or unexpected failed moments related to your product. This light-hearted approach can create a sense of community among your customers.

15: Community Involvement Videos
Ask participants to show how they or your brand are involved in local communities or charities. This reinforces your brand’s values and makes for uplifting content that participants will be proud to share.

How to Promote Your Video Contest

A brilliant video contest idea is just the first step; promoting your contest effectively is critical to its success.

Social Media Promotion Social media channels offer a vibrant platform for promoting your video contests. You can reach a wider audience and increase participation by creating engaging posts about the contest, encouraging shares, and utilizing targeted advertising.

Email Marketing Your email list is a direct line to your audience. Use it to get the word out about your contest. Send out engaging and persuasive emails to invite your subscribers to participate.

Influencer Outreach Influencers can amplify your reach. Collaborate with influencers in your niche to promote the contest. Their endorsement can attract their followers to your contest and boost participation.

How to Measure the Success of Your Video Contest With your contest launched and promoted, it’s time to understand how to measure its success.

Website Traffic Analysis The first place to look for evidence of success is your website traffic. Use Google Analytics or similar tools to track changes in your website visits, bounce rate, and time spent on site.

Social Media Engagement Metrics Social media platforms offer detailed analytics. Check for an increase in followers, likes, shares, and comments to measure the impact of your video contest.

Brand Awareness Indicators Brand awareness can be a little trickier to measure. Monitor the increase in brand mentions on social media, blogs, and forums. Use surveys to assess changes in brand recognition and perception.

The Road Ahead: Seizing the Power of Video Contests Video contests are a fun, engaging, and remarkably effective way to boost your website traffic, elevate brand awareness, and enhance your social media presence. They represent a significant opportunity for brands to connect with their audience, foster loyalty, and drive growth.

Call to Action


Ready to create a buzz with your own video contest? Start today and witness the transformation in your digital marketing landscape.

Frequently Asked Questions

  1. How can I ensure fair judging in a video contest?
    • Answer: To ensure fair judging, consider setting up clear evaluation criteria and communicate these with your participants from the beginning. You could also involve the audience in the voting process, or even use a panel of impartial judges.
  2. Should I offer a prize for the video contest? What kind of prizes works best?
    • Answer: Yes, offering a prize can incentivize participation. The prize can range from your products or services, a gift card, exclusive experiences, or even recognition on your platforms. The best prizes are usually those that align with your audience’s interests and your brand.
  3. How can I prevent cheating or misuse in a video contest?
    • Answer: Establish clear rules and terms of participation to deter misuse. Use technology to monitor entries and flag potential issues. For example, you might disallow entries from newly created social media accounts to prevent one person from entering multiple times.
  4. What tools can I use to host and promote a video contest?
    • Answer: There are many tools available, including contest-specific platforms like Woobox, or social media platforms like Instagram, YouTube, or Facebook. For promoting the contest, consider using email marketing tools, social media advertising, and even SEO optimization.
  5. How long should a video contest run?
    • Answer: This depends on your goals and the scope of the contest. A simple contest could last a few days or a week, while a larger contest might run for a month or longer. Generally, giving your audience ample time to create and submit their entries, without letting the contest drag on too long, is a good approach.


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